SmartSource offers industry-leading professional Web site design. We develop eye-appealing sites with focus on user-friendly graphic user interfaces that download efficiently. A gorgeous site that takes forever to load loses its appeal and can be an irritation to the member. We optimize all Web graphics by using state-of-the-art graphic compression tools that provide the highest image quality with the smallest file size possible.

In addition, we feel the graphic element is a very important part of the overall user experience. The more “comfortable” your members feel with your site, the more often they will use it. It has been said over and over again that the most important part of a Web site is that it is updated often. You don’t want your member to feel like your site is stale bread. Update, update, update.

With this in mind, we feel the easiest way to convey that a site has changed is to change a visual element. Web users are very visual in nature; if content changes they may or may not realize it. However, if a specific visual element changes, they instantly know the site is fresh, new and different. We design our sites with this in mind, although we take it one step further. A graphic element grabs the attention of the user; therefore, it is the perfect avenue to promote products and services. We refer to this as our Marketing Message Module (M3). M3 serves two purposes; first, it fulfills the need to convey the subliminal message that your site has been updated. Additionally, it grabs your members’ attention and promotes your products. This allows you to coordinate traditional marketing efforts with Web marketing, thus delivering a consistent message throughout your product offerings.

The M3 module can be incorporated into your W3 content management system. Ads (or other graphics) can be changed with the click of a radio button. In fact, you can change ads as quickly as you can say the word “click.” For your convenience, we have also categorized M3 ads into the following categories: auto loans, mortgages, savings/retirement, education, home banking promos and bill payment promos just to name a few. Check out examples of M3 ads.